Engaging conversations & meaningful insights for Universum Global
To ensure meaningful interactions - both with clients and within the company - Charlotte and her team rely on Mentimeter.
Charlotte Chevreul, a Strategy Consultant at Universum, knows the power of engaging discussions. Universum is the world's most recognized employer branding specialist, providing talent research and branding advisory services to organizations worldwide.
Whether leading focus groups, workshops, or company-wide discussions, Charlotte needed a way to ensure every voice was heard. She wanted a tool that could:
Keep audiences engaged during meetings and events.
Summarize discussions efficiently for follow-ups.
Collect candid, anonymous feedback - especially on sensitive topics like mental health.
Without an easy, interactive way to capture input, discussions risked being one-sided, and valuable insights could go unheard.
Charlotte may not have been the one to introduce Mentimeter to Universum, but she quickly recognized its value. "Mentimeter is an easy-to-use, intuitive platform with many functions and possibilities," she shares.
For Charlotte, Mentimeter ticks all the boxes:
Enables real-time audience engagement with interactive exercises
Provides flexibility with different question formats, from ranking to open-ended
Quick and clear data export in Excel and PDF
Fun, agile, and saves time, especially in fast-paced discussions
"I can’t imagine running a focus group discussion without at least one exercise created on Mentimeter." - Charlotte Chevreul, Strategy Consultant at Universum
We’ve seen a noticeable increase in responses, with the number doubling between two events.
As Chair of the Balance & Beyond Committee (a committee dedicated to mental health and well-being), Charlotte has used Mentimeter in their webinars and roundtable discussions. The anonymous survey feature has been a game-changer, creating a safe space for employees to share honest feedback.
The impact? A significant boost in engagement. "We’ve seen a noticeable increase in responses, with the number doubling between two events," Charlotte notes. The ability to leave surveys open for asynchronous use means employees can contribute at their own pace, making feedback even more thoughtful and inclusive.
Charlotte is excited to see how Mentimeter continues to evolve. "I’m confident you’ll surprise us and help make our audience even more engaged during our presentations," she says.