The ability to ask well-structured open-ended questions is important as they can help us to draw out well-thought-out and considered opinions and perspectives from individuals and groups. It’s certainly a skill anyone can develop, especially leaders seeking to create an open culture that focuses on both coaching and support.
Open-ended questions do more for you than just gathering simple answers, they provide employees, students, colleagues, or whoever they may be directed towards, the opportunity to delve deep with their responses and voice what is really on their minds.
What is great about open-ended questions is that they can be run just as effectively in a live setting as they can when included as part of a self-paced survey. Including these as part of a survey can help you get nice background information as to why responses look the way they do and why trends may be appearing.
Ok, that sounds great, but what exactly are open-ended questions, and what differentiates them from closed-ended ones? Open-ended questions start with “Why?” “How?” and “What?” They encourage a full answer, rather than the simple “yes” or “no” response that is usually given to a closed-ended question.
Not only are these questions designed to elicit a longer and more detailed response, but they, likewise, ask the respondent to take extra time to consider what is being asked of them and what they should say. Think of it this way; open-ended questions are for gathering insights rather than just answers.
These two types of questions can be used together to create fuller answers from respondents. They can work well when combined as not every question needs a long and detailed response, while others don’t require a great deal of thinking or consideration.
Closed-ended questions will, as previously mentioned, have a “yes” or “no” response. They may also feature a series of other predetermined responses (Options A, B, C for example). So let’s sum it up this way:
Ok so now that we know exactly what makes up an open-ended question, and what they are not, let’s see what makes a good one.
A genuine interest in the response and a legitimate curiosity will help you to create open-ended questions that are meaningful and will help you to reach your goal or get the information you need. When writing your questions, spend time thinking about what you would like to know from your respondents.
Generally, questions that start with “what” are good, non-biased open-ended questions. For example “What did you think of today’s workshop?” or “What would you like to learn more about?” allow the respondent to answer without being influenced by the person asking the question.
Both of these examples also use verbs that focus on people’s thoughts and emotions - to think and to like’: this can be a great way to structure open-ended questions as these types of verbs force the respondent to answer in a more considered way. Other verbs that work well in this context are ‘to want’, ‘to believe’, and ‘to feel’.
Furthermore, using a hypothetical tense also requires those answering the question to take a moment to consider their feedback. Examples of this type of question include “What would you do if…”, “What should we consider…..”, and “how could we improve….”. From the outset, this type of hypothetical question requires those answering it to think critically and creatively to formulate an answer that conveys their opinions and ideas. These are perfect for gathering people's honest opinions and ideas on a particular matter.
Pro tip: While “why” questions are open-ended, they can often trigger a defensive answer from the respondent. For example “Why did you do that?” sounds accusatory, whereas “What did you use as the basis of your decision?” does not.
The open-ended question type in Mentimeter can be used in any number of ways. As we have mentioned, it is perfect to include in any type of survey but also during a live presentation. It can be equally as valuable in a university lecture as it can be in a weekly departmental meeting or homework assignment.
Here are a few examples of Mentimeter open-ended questions in action, that you can add directly to your Mentimeter account and use at your next presentation. To make it even more comprehensive we have broken down our examples by category!
Not only will Mentimeter’s open-ended questions help you put into practice everything you have just read here in this blog - but you will also be able to create full surveys and presentations with a minimal amount of time and hassle.
Our presentations and surveys are designed to promote interaction and engagement so are the perfect way to gather all that thought-provoking feedback your open-ended questions will doubtlessly provide.
To get started just follow the link below and get ready to improve your presentations right away.