Exploring the Science of Engagement with Mentimeter
...and now new research shows what Mentimeter users have know for a long time: that The Mentimeter Effect makes Menti THE presentation tool for leaders who want to listen, engage, and get ahead of the game.
Neuroscientific research shows that when you use Mentimeter for your presentation, you achieve higher levels of engagement, attention, interest, and cognitive load. While also delivering content that is less boring for the audience, compared to more traditional presentation tools.
Versus PowerPoint, Mentimeter slides engage more 96% of the time. Mentimeter slide types increase raise levels of engagement by an average of 13%. The majority of people reach peak engagement during interactive Mentimeter slides.
Research shows that, when surveyed, audience members say they learned more during a Mentimeter presentation than a presentation with the same content delivered with PowerPoint.
The key finding of the study showed that the trick to capturing peoples' attention is to give them yours. Using Mentimeter Opinion Slides and allowing the audience to have an unfiltered voice proved to be the most potent tool for engaging the audience and maintaining their interest. Followed by the challenge of a quiz, or the dynamism of multimedia such as videos, which also showed high levels of audience engagement.
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This study was conducted with 28 participants from 15 countries who work in 9 different professions. The participants had an age range of 21 to 64, with an average age of 37. The study was conducted fully remotely. The stated objective of the collaboration was to answer the question “How do our brains respond to interactive meetings & presentations?”. The content presented was either on “The Harmonic Series” or “Artificial Intelligence in Music” (AI). Participants were split into Groups 1-5 in order to counterbalance delivery order and control for order effects. The Mentimeter condition varied in that there were set Mentimeter “events” that are special Mentimeter features. These Mentimeter events include interactive moments such as quiz questions and open-text answer questions in which the participant was prompted to interact with the group on their phones.