For example, let’s take a look at the “Gartner Magic Quadrant”. The “Gartner Magic Quadrant” is a summary of specific market research, which provides an overview of a company’s market competitors relative positions. By using the Mentimeter 2 by 2 Question Type Tool and a set of predefined criteria, you can classify competitors based on the axes: Completeness of vision and ability to execute.
By using the Mentimeter 2 by 2 Matrix Question Type Tool you are able to classify competitors into 4 different quadrants:
"Leaders": Typically large, established businesses. With high scores on both axes.
"Challengers": Generally settled, large businesses that don’t worry too much about future plans or market changes. Ability to execute axis is high, but completeness of vision axis is lower.
"Visionaries": Usually small companies or startups. With a low score on ability to execute, but high on completeness of vision.
"Niche players": Traditionally new players in the market. With low scores on both axes.